Overview
SmartShipping is a feature in SellerRunning that automatically selects the best shipping carrier for each product (ASIN) based on product dimensions and shipping costs. Instead of using a single carrier for all your products, SmartShipping evaluates every available carrier and picks the one with the lowest total cost for each individual product.
Why Use SmartShipping?
By default, all products are priced using your manually selected carrier — even if another carrier offers better rates for a specific product. SmartShipping changes this by optimizing carrier selection per ASIN.
Without SmartShipping | With SmartShipping | |
Carrier Selection | Same carrier for all products | Best carrier per product |
Pricing | May overpay on some products | Optimized per product |
BuyBox | Standard competitiveness | Improved win rates |
How It Works
When SmartShipping is enabled, the system performs the following for each product during repricing:
Calculates product desi (volumetric weight) using the product's dimensions and each carrier's dimensional weight factor
Computes total shipping cost per carrier, including: base rate, overweight surcharge, oversize surcharge, shipping tax, and insurance
Selects the carrier with the lowest total cost
Uses that carrier's cost in the product's final pricing calculation
Example
ASIN | Desi | Default Carrier Cost | SmartShipping Selection | Savings |
B0ABC123 | 1.3 | $5.50 | $3.90 (UPS) | $1.60 |
B0XYZ789 | 3.2 | $8.00 | $6.00 (FedEx) | $2.00 |
How to Enable SmartShipping
Go to SR House → Settings → SellerRunning House
In the warehouse settings section, find the SmartShipping toggle
Turn it ON
Click Save
Once enabled, the system will automatically evaluate all available carriers for your warehouse and marketplace combination during each repricing cycle.
📸 Screenshot: SmartShipping toggle in SR House settings with "New" and "Recommended" badges
Verifying SmartShipping is Working
After enabling SmartShipping, you can verify it's working on your products:
Product List: A truck icon () appears next to products priced with SR House. Hover over it to see the selected carrier name.
Product Detail: In the shipping cost breakdown section, you'll see the carrier selected by SmartShipping along with the detailed cost components (base cost, overweight, oversize, insurance).
📸 Screenshot: Product list with truck icon showing carrier name tooltip
📸 Screenshot: Product detail showing carrier name in shipping cost breakdown
Cost Components
SmartShipping evaluates the following cost components for each carrier:
Component | Description |
Base Shipping Cost | Standard rate based on product desi and carrier rate card |
Overweight Surcharge | Additional fee if product exceeds carrier weight limits |
Oversize Surcharge | Additional fee based on girth or longest side dimensions |
Shipping Tax | Import tax and customs fees based on product value |
Insurance | Optional insurance cost when product value exceeds threshold |
Important Notes
SmartShipping only affects pricing calculations. The actual shipping labels and fulfillment process are determined by your warehouse selection, not by SmartShipping.
Products must have valid dimensions (width, height, length, weight) for SmartShipping to work. If dimensions are missing, the product will use the default carrier.
SmartShipping evaluates only carriers that are enabled and active for your warehouse/marketplace combination.
You can disable SmartShipping at any time to return to manual carrier selection.
Who Should Use SmartShipping?
SmartShipping is especially beneficial if you:
Sell a wide range of products with varying sizes and weights
Want to maximize BuyBox win rates through competitive pricing
Work with multiple shipping providers
Want to automate carrier optimization without manual intervention
Frequently Asked Questions
Q: Will SmartShipping affect how my warehouse ships orders?
A: No. SmartShipping only changes how your prices are calculated — not how items are physically shipped.
Q: Can I override the carrier manually for specific products?
A: Not directly. If you want to use a specific carrier for all products, disable SmartShipping and select your preferred carrier manually.
Q: What happens if my product doesn't have dimensions?
A: Products without valid dimensions will use your default (manually selected) carrier for pricing.
Q: Does SmartShipping work for all marketplaces?
A: Yes. SmartShipping supports all marketplaces connected to your SellerRunning account.
Need Help?
For any questions or issues, reach out to us using the live chat button in the bottom-right corner of the screen, or email us at [email protected].